Some good reasons for using multiple names for your Web site
Now that you have your domain name printed on everything including your vehicle, you certainly don’t want to change it. But, did you know that you can have more than one domain name pointing to your Web site? It’s exactly like having two phone numbers ring to your building. Registering an additional name is an affordable way to help customers find you! Here are several good reasons to register another name and have it point to your Web site.
Search rank
Although it’s not the MOST important thing, it does help your search rank if your product or service is IN your domain name. Now, this isn’t a reason to jump online and start registering every name you can that has to do with the widgets you sell. Widgets.com, widgets.org, widgets.biz, etc. etc. Enough already. But, a name like WidgetInstallers.com definitely gets Google to see your Web site as very relevant in a search for “How do I install a widget?”.
Stickiness WeBuyUglyHouses.com is one domain you don’t easily forget. . . it sticks in your mind. So, Anderson Bauman Chiropractic took that idea and ran with it. Their alternate domain name NotJustBackPain.com not only lets customers know what they do, but mentions that there are many reasons to make an appointment with your chiropractor. Be creative. Think of short sentences or phrases that people can easily remember. And, get that name registered today…before someone else gets it.
MisspellingsAnother great reason to have multiple names is to account for misspellings. Franks County Market found that lots of people mistakenly call the store Frank’s Country Market (with the R). So, he registered that name, too. For only $25 a year, ($20 this month!) he’s sure that he’s not missing all the folks who think Frank’s is a COUNTRY store, not a COUNTY store.
Ditch the dash
You could also remove the dash. When the Garden of Eder first registered their name, they didn’t think about saying it out loud. Saying “Garden dash of dash Eder dot com” is a bit awkward. So, Garden-of-Eder.com was complemented by another intuitive domain: GardenofEder.com.
Do you have questions about using multiple domain names for customers to find your Web site? Leave a comment!
If we did want to consider a new name for our website, could we ensure that when people go to our current web address they are still directed to the site, even if it has a new name? Same with e-mail?
Yes. The idea is to have more than one domain name resolve to your site. Just like you might call the phone company and ask them to give you an ADDITIONAL phone number (like BUY-WIDGETS). You wouldn’t stop using your original phone number. Everything would remain the same, except that you’ll provide a more memorable way to reach you.
This is the very first time I have commented here and I should say you give genuine, and top quality facts for bloggers! Wonderful job.
Hey, I think your very on point with this, I won’t say I am completely on the same page, but its not really that big of a issue.
Here’s a comment. Great advice =) Thanks
So not really on the same topic as your post, but I found this today and I just can’t resist sharing. Mrs. Agathe’s dishwasher quit working so she called a repairman. Since she had to go to work the next day, she told him, “I’ll leave the key under the mat. Fix the dishwasher, leave the bill on the counter, and I’ll mail you the check. Oh, and by the way…don’t worry about my Doberman. He won’t bother you. But, whatever you do, do NOT under ANY circumstances talk to my parrot!” When the repairman arrived at Mrs. Agathe’s apartment the next day, he discovered the biggest and meanest looking Doberman he had ever seen. But just as she had said, the dog simply laid there on the carpet, watching the repairman go about his business. However, the whole time the parrot drove him nuts with his incessant cursing, yelling and name-calling. Finally the repairman couldn’t contain himself any longer and yelled, “Shut up, you stupid ugly bird!” To which the parrot replied, “Get him, Spike!”